Monday, 12 January 2009
I am SO fucking bored right now of countless mediaclones ramming lazy, lazy 'tastemaker' shit down our throats. Every magazine, every supplement, every radio show has been awash with features along the lines of 'SOUNDS YOU WILL LOVE IN 2009'. It's the same story every year, and every year it makes me seethe with self-important audacity of a tiny pack of Barleys (ie. Nathan Barleys) pre-determining the year ahead, as if they are already focusing on 2010. It then goes without saying that their 'predictions' will simply become self-fulfilling prophecy as the year unfolds ... after all, it's hard to imagine an eventuality unfolding whereby they prove themselves wrong.
I'd like to think that the blogging network was the natural reposte to such establishment, agency-generated (and let's not forget label paid-for) hype, and there still many out there with independent voices and deeply personal leanings, but all too often the herd mentality seems to dominate, and the whole community veers towards a generic flatlining.
Music's a deeply personal thing. Find your own way. Be resourceful. Your soundtrack is yours alone. And if anyone tells you that "YOU WILL BE LOVING LITTLE BOOTS", this year, laugh openly at them before very politely kicking their faces off. You won't be alone.